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Ideas
Behavioral Design: How to apply behavioral science to the design of interventions for risky behaviors?
We designed an incentive-based behavioral intervention to increase compliance with speed limits while driving.
Heurística Lab
1 min read
Behavioral Design & Experimental Validation: How to increase confidence in financial applications?
We measured the effect of 5 interventions on user adoption of digital financial services.
Heurística Lab
2 min read
Behavioral Design & Experimental Validation: How to apply behavioral science to the design of an insurance sales platform?
We redesigned a landing page applying behavioral science principles to increase sales for a health insurance company.
Heurística Lab
2 min read
Experimental validation: How to decrease gender differences in self-evaluation and confidence in the future?
We measured the effect of 3 interventions to decrease the gap between women's and men's self-evaluations and confidence in the future.
Heurística Lab
2 min read
Project 360: How to strengthen gender equity in 10 Colombian organizations?
We identify and solve the barriers that impede the access and permanence of women to leadership positions in Colombia.
Heurística Lab
3 min read
Project 360: How to overcome barriers to the use of digital banking services?
We conducted research on barriers and enablers to the adoption of digital banking services, and designed solutions.
Heurística Lab
2 min read
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