Can we be rational during the pandemic?
Article on rationality during the pandemic for the newspaper El Comercio
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Heurística Lab
3 min
What is Behavioral Design and how can it be applied?
Conoce más sobre qué es behavioral design y ejemplos de su aplicación en situaciones reales.
Heurística Lab
4 min
What are behavioral sciences?
Learn the fundamentals of behavioral sciences, the discipline that revolutionized the way we understand decision making.
Heurística Lab
1 min
Behavioral Design: How to apply behavioral science to the design of interventions for risky behaviors?
We designed an incentive-based behavioral intervention to increase compliance with speed limits while driving.
Heurística Lab
2 min
Behavioral Design & Experimental Validation: How to increase confidence in financial applications?
We measured the effect of 5 interventions on user adoption of digital financial services.
Heurística Lab
2 min
Behavioral Design & Experimental Validation: How to apply behavioral science to the design of an insurance sales platform?
We redesigned a landing page applying behavioral science principles to increase sales for a health insurance company.
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