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Course in Spanish
Behavioral Science Estratégico

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Learn how to develop projects applying behavioral sciences.

When

From May 2 to June 19, 2024.

Schedule

Tuesday, Wednesday and Thursday.

 

  • From 7:00 - 9:00 p.m.
    (Peru - Colombia)​

  • From 9:00 - 11:00 p.m. 

       (Argentina - Chile)​

  • From 6:00 - 8:00 p.m. (Mexico)

Duration

32 hours of content.

 

For 6 weeks.

Formats

  1. Live classes via Zoom.​

  2. Asynchronous classes (at your own pace).

Boost your career by learning how to apply behavioral sciences

Meet some of our clients

Heurística Lab Clients

Start your path in the behavioral sciences with Heurística Lab, in a course that draws on our extensive experience carrying out projects for private and public sector organizations and multilateral agencies in various Latin American countries.

 

The Strategic Behavioral Science course not only guarantees a solid education, but also the development of professional skills that can empower and transform your career. 

 

We invite you to join us in this experience, which combines the latest research and best practices in the sector with a rigorous and applied vision. Led by Pedro Del Carpio, founder of Heurística Lab.

The ideal program

All modules include

Group work and discussions

The best way to immediately put into practice what has been learned in class.

 

Online experiments

During the classes, the results of behavioral experiments will be developed and analyzed with all students, in real time!

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Obtain your certificate

You will receive a digital certificate (in our live class format) so you can post it on your LinkedIn profile or attach it to your CV.

Aimed at:

Professionals with different levels of experience and interest in areas such as:

  • User & Service Design

  • Innovation

  • Commercial and sales

  • Marketing

  • Communications

  • Public policy

  • Consumer insights

 

Prerequisites: The course content has a high academic and applied content. However, no prior knowledge of behavioral science is required: anyone who wishes to learn is welcome!

Do you have a question? Write to us via WhatsApp

Temario

Course program

Course Modules

01

Fundamentals of of behavioral science

02

Cognitive process in decision making

03

Heuristics and biases in decision making

04

Behavioral Models

05

Frameworks and methods for solution design

06

Solving business problems with behavioral sciences

07

Experimentation Fundamentals

08

Final project: Nudgeathon*

  • Evolution of the application of the behavioral sciences

  • The theory of nudge

  • Fundamental principles of Behavioral Design: perception, context intervention and affect.

  • Expected Utility (model that allows optimal decision making)

  • Limitations of the rational approach and concept of Satisficing

  • Introduction to decision heuristics 

  • When heuristics fail: Biases (introduction to behavioral economics)

  • Default

  • Hassle factor

  • Choice overload

  • Information overload

  • Loss aversion

  • Framing

  • Present bias

  • Anchoring

  • Social Norms

  • Behavior models for behavior analysis:

    • Fogg

    • COM-B

    • Heurística Lab Model

  • Nudges vs. Boosts

  • Nudges vs. Sludge

  • Ethical considerations

  • EAST and MINDSPACE

  • Which nudges are more likely to be successful?

  • The Progressive Validation Method (Heurística Lab design process)

  • Validating our ideas and the power of experimentation

  • Experimental design

  • Impact evaluation

  • Case study of an RCT

  • Workshops with the teams

  • Additional advisory sessions to working groups

  • Presentation of projects and feedback

*A Nudgeathon is a competition between teams, the objective of which is to put into practice the knowledge learned during the course. In particular, it consists of the agile design of a solution to a business challenge that requires influencing the behavior or perception of people. This module only applies to the Mentoring and Professional plan.

Testimonials from our alumni

Testimonios

Andrés Laos
Project Design Lead

​What I liked the most and the reason why I entered the course is because I have always been interested in human behavior and I have received enough theory which I think is the main thing to just take that interest, into something more real that I can apply to my work.
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Álvaro Mamani

​Financial Inclusion Specialist 

The course takes you into a fascinating world based on scientific research. You will not only learn about behavioral biases, but also how to use them to design products or services. In my case, to design public policies that promote sustainable and responsible financial inclusion.
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Carlos Hernández-Mesta

Service Experience Designer

After this course, I have awakened a genuine interest in me. I think it is a great first step to get started in the world of Behavioral Science (...) I am very happy to have learned it.
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Our alumni belong to important organizations such as: 
BCP
Interbank
BBVA
VisaNet
Banco Ripley
Procter & Gamble
Pacífico Seguros
Rimac Seguros
Alicorp
Cineplanet

Ipsos

GFK

Consumer Truth

APOYO

Datum

EsSalud

Sunass

Yanbal

CIDE PUCP

UTP 

Your professor

Pedro Del Carpio
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MSc. Pedro Del Carpio

​

MSc Cognitive and Decision Science

University College London - UCL

 

MSc Business Administration

Vrije Universiteit Amsterdam

Pedro is the founder and CEO of Heurística Lab, one of the leading behavioral science agencies in Latin America.

 

He is a senior behavioral science consultant with more than 12 years of experience using psychology to improve product development, services and research. He has led the execution of more than 60 research, design and experimentation projects in the continent. These projects have focused on:

 

the banking and insurance industry in Peru


reduction of gender gaps and pensions in Colombia


financial inclusion for IDB Invest


social public policies for the World Bank

Learn more about your professor

Articles

Choose your ideal plan

Registration is closed!
If you wish to reserve your place for the next edition, please contact us at contacto@heuristicalab.com

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We are sure that our course will exceed your expectations. If for any reason you are not satisfied, you can request a 100% refund during the first 3 weeks of the program.

ESSENCIAL

Unlimited access to the complete collection of video recordings corresponding to class sessions.

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Access to reading material, manuals, frameworks and scientific papers.

USD 295

PROFESSIONAL

All features of the Essential plan are included.

LIVE Zoom sessions.

Certificate of participation.

Participation in a business project to apply the knowledge learned.

Question and answer sessions with the teacher.

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USD 830

MENTORSHIP

All features of the Professional plan are included.

3-month personalized mentoring with one-on-one meetings (1 hr., 2 times a month) for effective development and monitoring of your behavioral science projects.

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USD 1315

You can divide your payment into 2 or 3 interest-free fees!

Select the plan you want to enroll in and
Choose the payment method that best suits you.

Do you have a question? Write to us via WhatsApp

  • How does the asynchronous modality (Essential Plan) differ from the live sessions?
    The Essential Plan allows you to advance at your own learning pace, watching the videos and class material. While the plans that include live Zoom sessions (Mentoring and Plus Plan), offer you the possibility to actively participate in the classes through Zoom, where you can interact with your classmates, do group work and participate in experiments and activities in real time.
  • What type of profile is this course for?
    The program is aimed at different professional profiles: UX and innovation researchers Public policy designers Product owners Business strategy designers Specialists in design research and strategic design Human resources managers Designers of digital products This diversity in the profile of the participants enriches the exchange of knowledge and experiences, contributing to an integral and multidisciplinary learning experience.
  • If I already know about Behavioral Design, what good is the course going to do me?
    If you already know about Behavioral Design, this course can help you discover a framework that will allow you to apply it in your work or professional environment. By participating, you will obtain advanced tools for process optimization and decision making based on behavioral sciences. In addition, the course includes the completion of a practical project or case study, providing direct experience in the implementation of behavioral strategies to solve challenges by applying the Heurística Lab method.
  • What are the refund and return policies?
    Please check the following link for cancellation policies: https://www.heuristicalab.com/politicas-cursos
  • What if I cannot attend a session/class?
    You have nothing to worry about. In all our plans, we will share the session videos within 24 hours after the live class takes place. This will allow you to access the content, making sure you don't miss out on the course content.
  • How do I make the payment if I am from abroad (outside Peru)?
    The registration process does not change if you are from abroad, but we have additional recommendations before making card payments. Make sure your card is enabled to make international purchases. Verify the purchase limits established for your card to avoid inconveniences. Ideally, make the payment from a computer and keep your cell phone handy to enter any verification code, dynamic CVV or security SMS that your bank may send you.
  • What is the registration process?
    Here we explain how you can enroll: Select the enrollment plan and the payment method you prefer (full payment or installments). Make your payment through our online payment system (Niubiz). You will receive a confirmation email Within one working day, we will send you an email with a form where we will ask you for some information in order to issue your proof of payment.

¿Any doubt?

Leave your information in the form and we will contact you to resolve all your questions.

¡Gracias! Nos pondremos en contacto contigo.

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