Can we be rational during the pandemic?
Article on rationality during the pandemic for the newspaper El Comercio
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Heurística Lab helps companies from all sectors, multilateral organizations and public policy makers to understand the reasons that explain people's decisions regarding:
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consumption habits and patterns
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non-obvious psychological factors that determine behaviors and decisions
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underlying drivers that motivate future choices and actions
Financial
Well-being
In partnership with our clients, we develop more effective solutions, thanks to a deep understanding of the psychological processes, 'mental shortcuts' and unconscious biases that influence their users' financial decisions.
Understand the whys
At Heurística Lab we offer different types of services because we know that the world of the financial sector presents a wide variety of challenges: from helping you understand the decision-making process when opening a savings account, to designing communication products that promote the choice of a new health insurance, or even offering insights on how behavioral sciences apply to pension funds.
Our projects can be managed in a 360º way, offering integral end-to-end solutions that cover all stages of the process, or they can be modular, focusing on specific aspects according to your objectives.
Top organizations trust Heurística Lab
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