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Ideas


Can we be rational during the pandemic?
Article on rationality during the pandemic for the newspaper El Comercio
Pedro Del Carpio Carreño
3 min read


What is Behavioral Design and how can it be applied?
Conoce más sobre qué es behavioral design y ejemplos de su aplicación en situaciones reales.
Heurística Lab
3 min read


What are behavioral sciences?
Learn the fundamentals of behavioral sciences, the discipline that revolutionized the way we understand decision making.
Heurística Lab
4 min read


Behavioral science in action: optimizing public policies for early childhood
How behavioral sciences are transforming public policies to improve early childhood in Peru.
Heurística Lab
2 min read


Behavioral changes in work environments
How to improve workplace safety by understanding behavioral biases that impact work environments.
Heurística Lab
12 min read


Breaking with time and space
The premortem method and the substitution method, two tools for estimating future utility in decision optimization.
Heurística Lab
7 min read
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