Heuristics Lab is an innovation lab that uses behavioral science insights to understand and influence financial decision making in a positive way.
The four pillars of our DNA
1. Focus on innovation:
At the core of our innovation efforts is the goal of improving financial inclusion, bringing marginalized and underserved communities into the fold of financial empowerment and literacy.
2. The power of understanding the "why":
At the core of our innovation lab's philosophy is the search for the "why" of financial behaviors. This deep dive into causal inference and the psychological underpinnings of decision making is what sets us apart and allows us to craft solutions that resonate with real human needs and challenges.
3. Integration of research and practice:
Our lab integrates rigorous academic research with practical applications, ensuring that our solutions are innovative and based on solid empirical evidence.
4. Innovation as a tool for change:
We believe that innovation, when guided by insights from behavioral science, is a powerful tool for breaking down barriers to financial inclusion. It is not about innovation for innovation's sake, but about creating more accessible, understandable and user-friendly financial services.