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Ideas


What do you usually do when you feel sadness, stress, or frustration?
How to improve emotional well-being with simple actions backed by behavioral science.
Heurística Lab
2 min read


Improving our beliefs: Bayes' Theorem
Bayes' Theorem, a key tool for probability estimation in the decision making process.
Heurística Lab
8 min read


Moulding uncertainty
Subjective Expected Utility (SEU) as a tool for optimizing decision making in situations of risk and uncertainty.
Heurística Lab
8 min read


The fallacy that makes us bad guessers
How to mitigate forecast estimation errors, a common phenomenon in the planning field, influenced by various biases.
Heurística Lab
5 min read


Are psychological biases universal or local?
The endowment effect is a fundamental concept for understanding the variation of psychological biases according to culture and context.
Heurística Lab
3 min read
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